Recent Work

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Recent Work *

Bio:

A native to Berkeley, California, I grew up immersed in the diverse landscape of the Bay Area. Developing a rich appetite for storytelling at a young age, it was the creation of his cycling team and brand As Far As I’m Concerned (AFAIC) that truly allowed me to focus my creativity. From overseeing the planning and execution of ultra-endurance cycling projects, to managing the production of marketing campaigns with cycling brands like Attaquer, Kask, Q36.5, and Alba Optics, I’ve continuously honed my skills in painting a diverse range of visual narratives, working as producer, brand manager, and creative director. Having studied journalism and sociology at University of California, Santa Barbara while balancing creative work with AFAIC, Milo has cultivated a diverse range of experience and community insight.

AFAIC x Attaquer

“The Sweet Spot” would showcase the first creative partnership between As Far as I’m Concerned and Australian apparel designer Attaquer. The debut project would use the backdrop of TSP-CYC, a 500 mile long relay race from La to Las Vegas.

Creative direction: Milo Baker, Taylor Peliska, Noah Fairles

Afaic x alba optics

The ANVMA ‘99 campaign brought forth a new chapter in modern sportswear, and captured the essence of the nineties with an iconic shape.

Creative Direction: Milo Baker, Devin Armstrong, Taylor Peliska