About:

A native to Berkeley, California, I grew up immersed in the diverse landscape of the Bay Area. Developing a rich appetite for storytelling at a young age, it was the creation of my cycling team and brand As Far As I’m Concerned (AFAIC) that truly allowed me to focus my creativity. From overseeing the planning and execution of ultra-endurance cycling projects, to managing the production of marketing campaigns with cycling brands like Attaquer, Kask, Q36.5, and Alba Optics, I’ve continuously honed my skills in painting a diverse range of visual narratives, working as producer, brand manager, and creative director. Having studied journalism and Sociology at University of California, Santa Barbara while balancing creative work with AFAIC and other endeavors I have cultivated a diverse range of experience and community insight.