As Far As i’m concerned
Known to many through the acronym that holds its name, AFAIC will always be my prized passion project.
Highlighting the creativity that comes from the bonds of teamwork, community, and endurance. AFAIC is a team, a brand, and a mindset.
AFAIC x Attaquer
“The Sweet Spot” would showcase the first creative partnership between As Far as I’m Concerned and Australian apparel designer Attaquer. The debut project would use the backdrop of TSP-CYC, a 500 mile long relay race from La to Las Vegas.
Creative direction: Milo Baker, Taylor Peliska, Noah Fairles
Afaic x alba optics
The ANVMA ‘99 campaign brought forth a new chapter in modern sportswear, and captured the essence of the nineties with an iconic shape.
Creative Direction: Milo Baker, Devin Armstrong, Taylor Peliska