As Far As i’m concerned
Known to many through the acronym that holds its name, AFAIC will always be my prized passion project.
Highlighting the creativity that comes from the bonds of teamwork, community, and endurance. AFAIC is a team, a brand, and a mindset.
Calling In Sick: Issue 16
Passages: examining the metaphysical connection between immortalized effort and place
Round Trip II
Los Angeles to San Bernardino. 125 miles, 15k elevation, one day. A dedication to the bonds of endurance and exploration. Using transit infrastructure to redraw the boundaries of experience, Round Trip is a cinematic tribute to the world’s built environment and the limit of mental space. Set against the mountainous backdrop of Los Angeles, Round Trip’s journey forms a tapestry of emotion and possibility. Using ever-changing terrain and the emotional state of endurance as a canvas for storytellers and creatives, Round Trip is an ongoing exploration of the untapped landscapes reachable by bike and public transit. Made in collaboration with Attaquer and Alba Optics.
Production: Whisperwood x As Far As I'm Concerned
Riders: Milo Baker, Giovanni Escarabá, and David Bangor
Directed & Edited by Connor Simpson
Music by Julien Laferriere w/ drums by David Steinmetz
Cinematography by Connor Simpson and Marcus Patterson
Produced by Taylor Peliska, Milo Baker, and Carver Diserens
SweetSpot
AFAIC x Attaquer x Alba Optics
“The Sweet Spot” would showcase the first creative partnership between As Far as I’m Concerned, Alba Optics, and Australian apparel designer Attaquer. The debut project would use the backdrop of TSP-CYC, a 500 mile long relay race from La to Las Vegas.
Creative direction: Milo Baker, Taylor Peliska, Noah Fairles
SWEET SPOT
SWEET SPOT
“Sweet Spot”
AFAIC and Attaquer at The Speed Project
Creative Direction: Milo Baker and Taylor Peliska
Director of Photography: Noah Fairles
Riders: Devin Armstrong, Rachel Carbary, James Kinney
Devotion
Devotion was Team AFAIC’s attempt at Great Salt Lake FKT (Fastest Known Time), a 270 mile route that encompasses the massive body of water outside Salt Lake City, Utah. Done in Collaboration with KASK, this project was built around collective bonds and capabilities, exploring the boundaries of transcendence in a landscape that evokes an otherworldly feeling.
Afaic x alba optics
The ANVMA ‘99 campaign brought forth a new chapter in modern sportswear, and captured the essence of the nineties with an iconic shape.
Creative Direction: Milo Baker, Devin Armstrong, Taylor Peliska
